About US

The Forshe experience is a unique one. At this hip, in-town boutique, the owners offer rare boutique finds and a custom couture experience, you won’t soon forget. Here you will find affordable ready-to-wear fashions and accessories that are always on the cutting edge of fashion. Can’t find what you want? Let the in-house designer of Forshe create it. Yes, you can enjoy your own couture experience right here in the heart of Downtown Atlanta. Auburn Avenue's Forshe is the home of designer, Sherlene Merritt, who can’t wait to make that fashion dream a reality.

Sherlene Merritt is the in-house designer of the Forshe Inc. line. She is the owner and buyer for the ready to wear division of Forshe Boutique. As the founder of Forshe, Merritt has seen the boutique’s clientele grow over its 5 year existence. She has enjoyed creating one of a kind pieces with her custom clients and delighted in seeing Forshe grow into a “go to” spot for fashion forward fashionistas.

Merritt looks forward to creating some of Atlanta’s finest fashion in seasons to come; with the ladies of Atlanta and abroad seeing their fashion dreams born into reality. She can’t wait to share the shopping experience with her shoppers, as they discover what a treasure Forshe truly is!!!! Enjoy the new showroom and design studio in the heart of Atlanta's historic Auburn Ave district. Happy Shopping!!!

Forshe' Boutique
171 Auburn Avenue
Suite 4B9
Atlanta, GA 30306
404.228.7272

Hours of Operation:

Wednesday – Saturday
1pm - 8 pm

Sunday, 1pm - 6pm